This girl runs on Jesus and Michelob Ultra shirt is a great shirt that you should have. Michelob Ultra has honed in on this intersection while other big domestic beer brands, specifically light-beer brands, have not. Its positioning – call it inspirational for the aspirational — reflects a clear understanding that people today, especially the younger, more affluent people that represent the brand’s target audience, are inspired to live an all-together healthier lifestyle. Not dieting or eating less fattening food, but pursuing healthier choices in all aspects of life.
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